GoodGuide: Your Guide to What's Good

I happened upon a great new website today, GoodGuide.com. The story of how I happened upon it will have to wait, but the effect that GoodGuide can have on your life should not. According to the NYT, Newsweek, and may other sources, GoodGuide provides the world's largest and most reliable source of information on the health, environmental, and social impacts of the products in your home...FREE! Using criteria tied to three overarching performance areas (health, environmental, and social), GoodGuide assigns scores to consumer products, deeming them good, iffy, and/or bad choices based on their criteria. The results can be surprising. For instance, who would have guessed that a Kashi cereal would be at the bottom of the cold cereals list, while plain Cheerios are near the top (the complete list is here). See, you're already learning things... So next time you're thinking about changing shampoos or buying your nephew a present, you can look at GoodGuide to assess the impacts of the products you're about to buy. You might rethink that Nerf Rocket Pass you were eying.